V-RAY FOR C4D is an industry standard and it is used by many big studios all over the world. It integrates seamlessly with Cinema 4D and it offers a very short learning curve making it also one of the most accessible rendering tools on the market. V-RayforC4D 3.7 is seamlessly integrated and optimized for both CPUs and GPUs, using whatever an artist picks to deliver high-quality imagery and animation quickly, even when working with complex 3D scenes. V-RayforC4D 3.7 operates under the same 3.7 core technology that has made V-Ray an industry-standard in visual effects, broadcast and architectural design projects for nearly 20 years. With a vaste lighting, shading, and rendering toolkit at their disposal, artists and designers have full control over the entire creative process, from real-time look development to the final frame.